This guide is your starting point for bringing the Freepik brand to life. By following the principles outlined in this brandbook, you’ll help establish our unique identity and communicate effectively. Let’s create an amazing story together.Know more
The way we face life is by expressing joy through images, words, creativity. We don’t follow all the standards, because we prefer to create them.
Hi! Here is Freepik.
We’re a surprising plot twist who defies expectations.
We find talent and inspiration everywhere and love to share it with the world. Our mind is restless: We see the world through kaleidoscopic eyes, finding the extraordinary in the unanticipated. We like to think outside the box, where unpredictable possibilities bloom like confetti.
We believe in the power of good design and love to share it with everyone we meet.
At the end of the day, what we enjoy the most is helping others turn their ideas into great designs faster, easier and better.Know more
Freepik helps anyone create great design faster to express the power of their ideas
In this section you will find our brand assets ready to download. Learn how to use them to bring the Freepik brand to life.Download brand book
Yes, we have a new brand identity. But why? The decision to revamp our logo came as a natural evolution of our corporate mission and with a keen eye on the future of our business.
The new brand is meant to symbolize the power of ideas and how they can be turned into great design, fast.
Its variable-width characters represent the fluidity and freedom of exploration inherent in the creative process. The inverted "i" becomes an exclamation point, representing the spark of joy that comes from a great idea.
Let’s see how to use it together.Download the logo
Our isotype is an extension of our wordmark, distilled down to its purest essence. The isotype can be used as a favicon for browser tabs, as a social media avatar, or as a secondary graphic element in swag.
Our logos are focused on web use and have a responsive version where the isotype applications take over the role of the logo.Download isotype
Freepik color has always revolved around our core brand, Piki Blue. The new Freepik color palette follows suit, but expands in a more personal direction with tones inspired by our seaside home of Málaga.
In addition, our new palette offers dramatic contrasts with colors that are rich and dark while others are bright and pop. The result is a fun and flexible palette that tells our story in a unique and modern way.
Our primary color palette is rooted in cool tones that build upon the equity we’ve built with our use of blue. Additional new colors like Mediterranean and Málaga Red provide a punch of brightness and energy.Download color palette
Now that the rationale for a new Freepik logo is clear, let's apply a similar mindset to why we're introducing new typefaces to the brand.
Our typefaces need to be well-crafted, hard-working, and infinitely legible. And they must also convey the burst of creativity at the heart of our offering.
The result is two typefaces that work together. Our primary typeface is Degular. The typeface’s modern-yet-timeless characters and flexible font weights make it ideal for showing off our brand personality.
Use it for headlines and highlighted paragraphs only.
As part of Freepik, you are invited to help shape our company narrative and how we help people turn their ideas into great designs faster, so they can express the power of their ideas.
And that’s where this handbook comes in - to give you guidelines to make sure that whenever we tell our story, it’s consistent.